Ash Ali from North London has been shortlisted for the Entrepreneur of Excellence at the National Diversity Awards 2016.

Charities and Role Models from across the UK will gather at the breathtaking Anglican Cathedral on September 16th 2016 for The National Diversity Awards.

The Best of British Diversity will travel to Liverpool to celebrate the outstanding achievements of those who have demonstrated their devotion to enhancing equality, diversity and inclusion in today’s society.

Over 20,000 nominations and votes were received this year, paying tribute to grass root communities nationwide.

Ash was the first Marketing Director at JUST EAT, which recently IPO’ed for £1.5 billion, one of most successful Tech IPO’s in London. He sold his first award winning ecommerce business at the age of 19, which he set up from his parent’s attic! Since then, Ash has worked with numerous startups and listed in the top 100 Asian Stars in Tech and co-founded Fare Exchange.

Ash started from a humble inner city background in Birmingham; he left full time education at 18 and is now an exemplary role model to young aspiring entrepreneurs.

The prestigious black tie event is definitely one to mark down on your calendar and provides recognition for excellence regardless of race, faith, religion, gender, identity, sexual orientation, age, disability and culture.

Microsoft will be just one of the brands supporting the awards alongside Adidas, Direct Line Group, ThoughtWorks, Financial Ombudsman Service, Kier, MI5, MI6, GCHQ, PwC, Transport for London, ITV and The Open University.

Designed to highlight the country’s most inspirational and selfless people, the NDA’s are supported by the likes of Stephen Fry, Adam Hills and Sir Lenny Henry amongst many.

British Diver & Television Presenter Tom Daley also applauded the awards stating, “The National Diversity Awards is a celebration of the fantastic work within Diversity, Equality & Inclusion by all positive role models. I would like to wish all the shortlisted nominees the very best of luck at this year’s National Diversity Awards.”

Paul Sesay, Founder of The National Diversity Awards & The BEAM Awards said “The quality of nominations exceeds my expectations every year. This year was no exception with a host of inspirational role models and community organisations nominated across the country. Those shortlisted should be extremely proud, you truly are all winners and I wish each and every one of you the very best of luck.”

To view a full list of nominees please visit