Ash Ali from North London has been shortlisted for the Entrepreneur of Excellence at the National Diversity Awards 2016.

Charities and Role Models from across the UK will gather at the breathtaking Anglican Cathedral on September 16th 2016 for The National Diversity Awards.

The Best of British Diversity will travel to Liverpool to celebrate the outstanding achievements of those who have demonstrated their devotion to enhancing equality, diversity and inclusion in today’s society.

Over 20,000 nominations and votes were received this year, paying tribute to grass root communities nationwide.

Ash was the first Marketing Director at JUST EAT, which recently IPO’ed for £1.5 billion, one of most successful Tech IPO’s in London. He sold his first award winning ecommerce business at the age of 19, which he set up from his parent’s attic! Since then, Ash has worked with numerous startups and listed in the top 100 Asian Stars in Tech and co-founded Fare Exchange.

Ash started from a humble inner city background in Birmingham; he left full time education at 18 and is now an exemplary role model to young aspiring entrepreneurs.

The prestigious black tie event is definitely one to mark down on your calendar and provides recognition for excellence regardless of race, faith, religion, gender, identity, sexual orientation, age, disability and culture.

Microsoft will be just one of the brands supporting the awards alongside Adidas, Direct Line Group, ThoughtWorks, Financial Ombudsman Service, Kier, MI5, MI6, GCHQ, PwC, Transport for London, ITV and The Open University.

Designed to highlight the country’s most inspirational and selfless people, the NDA’s are supported by the likes of Stephen Fry, Adam Hills and Sir Lenny Henry amongst many.

British Diver & Television Presenter Tom Daley also applauded the awards stating, “The National Diversity Awards is a celebration of the fantastic work within Diversity, Equality & Inclusion by all positive role models. I would like to wish all the shortlisted nominees the very best of luck at this year’s National Diversity Awards.”

Paul Sesay, Founder of The National Diversity Awards & The BEAM Awards said “The quality of nominations exceeds my expectations every year. This year was no exception with a host of inspirational role models and community organisations nominated across the country. Those shortlisted should be extremely proud, you truly are all winners and I wish each and every one of you the very best of luck.”

To view a full list of nominees please visit www.nationaldiversityawards.co.uk/shortlist

Smartphones, it seems are not as smart as our customers. Apps designed to make it easier for customers to hail taxis are being sidelined by users to instead, once again pick up their phone and make the call for themselves. So, how can you make sure your taxi firm gets more of these precious calls?

Mobile users prefer to make to phone calls

Over 90% of minicabs/taxis are booked over the phone, compared to 10% booked via an App or singular digital service. Where are people finding these essential phone numbers? The answer is probably sitting in your pocket – your mobile phone. Today, 61% of mobile users wish to talk to someone by making a phone call. In the minicab business this means that more people are turning to an internet search and online to get a number for a local minicab firm and, when on the move, customers do this from their smartphone.

Thanks to this, direct calls are now one of the most valuable and growing sources of new business for B2C thanks to the increase of smartphone use across the population. Invoca published an Infographic recently, ‘Grabbing Business By The Calls‘ that stated by 2016 mobile search will drive nearly 70 billion inbound phone calls to businesses. That’s a huge new business area that has been considered a less fruitless and less exciting marketing channel in past years compared to Apps.

Customers still consider a phone call an important part of their buying process as they can talk to a real person, get answers to their questions and accomplish their goal faster. Consumer habits are slow to change, very slow. Digital channels are now providing a new avenue for customers to find and use their trusted purchase method of a direct phone call. So, why else are customers choosing to pick up their phones rather than use automated online booking and Apps?

Still cheaper to book by phone

The answer may be that customers have realised it is actually cheaper for them to find a local minicab firm for themselves rather than rely on swish Apps to do the selected research.

Today you have lots of options to consider when booking a minicab for a simple journey, such as, to an airport. Fare Exchange decided to test which would be the cheapest.

We consulted several App’s and settled on comparing prices for two London app’s Kabbee & Minicabster with the price of a black cab, Addison Lee and then finally a humble phone call to a local minicab firm.

What we found was a massive difference in prices and quotes for the same journey. (This is usually because cab firms inflate app prices and they have to give 10-12% away in commission too).  The quotes in the table below are for the following journey:

Pick up from the same post code in Edgware for one passenger with two bags at 6.45 pm on Sunday (non-holiday) for a single journey to five popular London airports (cheapest quotes used from app listings).